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Renovations and Upgrades: Bring it to the Bank
Part 1

Renovations and upgrades can increase the value of your home by thousands of dollars when done strategically, intelligently and professionally. Even if you renovate for personal reasons, consider the key areas that will put money back in your pocket. The kitchen and the bathrooms are first choice upgrades that translate into more money later. Bedrooms can also create incredible appeal or end up a serious turn off. Make certain your renovations or upgrades reflect the property values of your neighborhood. Don t overdo it with costly materials if you cannot recoup your costs when you sell your property.

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Five Secrets To Upgrading The Kitchen

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The kitchen is the heartbeat of a home; everyone goes to the kitchen. When you are entertaining guests the flow often moves to the kitchen. The kitchen is also a key component for any homebuyer. If you follow a few basic suggestions your upgrade decisions will serve you well in the long term. If you are still dwelling in the house think about what works best with your lifestyle.
Always consider functionality and durability when you construct kitchen countertops. First, don t use tile countertops. Grout is difficult to clean and ages quickly unless it is sealed properly. If you have a lot of children or cook every night, you may not want to use newer, porous material since it scratches easily. Second, when altering the kitchen cabinets you can paint wood, but use washable paint, not water based paint. If you do not want to paint or replace all the cabinets change the hardware or consider adding new doors. Third, wallpaper in the kitchen is not a good idea. The heat and grease builds up and it is not very durable. Most people either love or hate wallpaper. Eighty percent of my buyers do not prefer wallpaper. Fourth, evaluate the cost of flooring alternatives like high-grade vinyl, wood flooring or ceramic tile. Do not use stick em tiles because they do not wear well and can detract from the value of your kitchen. Fifth, update the sinks, faucets and light fixtures for a bigger pay off. Most importantly be sure the kitchen is bright, airy and cheerful. These recommendations will increase the attractiveness and value of one of the most important rooms in the house.

Bathroom Do s and Don ts

The bathroom is another room buyers love to examine carefully; you will want it to have a lot of appeal. If you can see a ring around your tub for each child then it s time to replace or reface it. The shower and bathroom tiles must be clean, replace tiles that are in bad shape. Ceramic tiles are the best choice for flooring and new sinks. Be certain the grout and caulk are orderly and neat. New counters, sinks, light fixtures and cabinetry will enable you to get more return on your investment. Do not use wallpaper, since it does not hold up well in a moist environment.

Everyone Needs Personal Space

In a home the bedrooms become each person s sanctuary. The layout and bedroom size can affect the appeal of your space. If you have small bedrooms consider taking a wall or two out and opening the space up. For example, five small bedrooms can be transformed into three larger bedrooms. If the home lacks in closet space closet organizers can help maximize space. Freshen up the light fixtures; even match them to individual d cor. A chair rail or crown molding also adds value. Of course, upgrading the carpet or wood floor also makes the rooms more enticing. When you replace the carpet buy high quality padding, despite the added expense. Cheap padding will not be a long lasting upgrade.

Time is Up .Tune In next Time

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Now that you have some tools, you are ready to make your first steps towards a better home. Thinking strategically is the key to increased value and perfect home improvements. Two more important tips: keep all of your permits on file when you decide to resell and consider hiring a professional when renovating your home. Good luck with your current projects! Visit http://www.vonccannonrealestate.com for Part 2 of Renovations and Upgrades: Bring It To The Bank to learn more about the other rooms in your home, exterior maintenance and the importance of garages, fences and more.

About the Author

Elaine VonCannon is a REALTOR with RE/Max Capital in Williamsburg, Virginia, and she specializes in retirement and relocation in the Williamsburg area. She is an Accredited Buyer’s Representative as well as a Senior Real Estate Specialist. Elaine VonCannon also works with real estate investors and home sellers.

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To find Belize real estate data if you depend on email heavily, then Belize real estate spam will be a cause of concern for you. It all depends on how you handle Belize real estate spams because that is what would make employee success happen. Belize real estate advertising emails have acquired the epidemic proportions and are still expanding. Memory capacity and the server proficiency are the worst affected issues of the spams. You might have to take out some essential moments to clean bad mails from inbox. It is very manageable for the malware to attach itself to email and infect the computers.

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Don’t let it skip from your mind to include a questionnaire on your web site for all your visitors. The robots being deployed by some of the spammers do help in eliciting the data related to Belize real estate email IDs. Your website designer should be able to assist you with this. Yahoo or hotmail email IDs may be utilized for any of the Belize real estate or real estate forums, products or services. You can take advantage of very beneficial offers by being a bit choosy while checking in the selection boxes. Also, don’t answer Belize real estate email spam message, this merely lets the spammers be aware of that your account is active.

These guidelines may help you dwindle junk in your mailbox. If you feel your old email Address has acquired the zenith point, you might think of altering your ID or assigning a Belize real estate junk filter system. There is generally a choice available to assign anti real estate junk system. Your Workstation can get rid of the spam if you buy a software program that can filter it. But don t cry over its price label. Virus infection can t be restricted by this. In a Network you need to think of some other choice as this won t give results. Individual PC spam software still has not proved itself.

Outsourcing your email UCE blocking system to a hosted Belize real estate anti-UBE and malicious software solution provider can prove to be an effective decision. Your service provider will help you get rid of Unsolicited Bulk email and malicious software. The service provider would absolutely work a lot on giving you the protection and security. A right contingency plan to fight with the junk would clearly do wonders for you!

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Who wants to face the challenges of Business Recovery 2002
without this kind of firepower? Especially when getting your
piece of the expected economic recovery this year will almost
certainly depend upon how well you modify the behaviors of
your target audiences.

That s why public relations should play a central role in your
business planning in 2002.

Any recovery that takes place this year will be the result
of industrial, commercial and individual consumers alike
starting to behave like buyers, whether of luxury real estate,
frozen pizzas, industrial transformers, or running shoes.

So, before this train leaves the station, any manager unsure
how best to use public relations in the upcoming business
recovery is hereby advised that changed key-audience
perceptions, much stronger confidence levels and clearly
modified behaviors will be essential to business expansion
as never before. Fortunately, all three are social dynamics
at which public relations excels.

Consider its basic mission: Public relations is firmly rooted
in the principle that people act on their own perception of
the facts. Then it strives to create, change or reinforce
public opinion by reaching, persuading and moving-to- action
those people whose behaviors affect the organization. When
the behavioral changes become apparent, and meet the
program s original behavior modification goal, a public
relations venture can be deemed a success.

So, what comes first? In my opinion, a real acceptance that
(1) individual perception of the facts is THE guiding light
leading to behavioral change, and (2) that something really
CAN be done about those perceptions. Think about that for a
moment not every one buys it. For me, I can tell you it
was an epiphany of immense proportion that actually helped
shape my career in public relations.

Next, What Will it Be? Opinion Creation, Change
or Reinforcement?

CREATION

O.K., now the real public opinion work begins. The public
relations squad must decide whether opinion among key
audiences is to be created from scratch, requiring a lot of
basic data, information and interpretation from which a person
can form an initial opinion.

CHANGE

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Or, are we talking about a change in opinion, a nudge in
one direction or the other requiring a clear, credible and
well-supported explanation of, and rationale for why anyone
should alter their current views?

REINFORCEMENT

Or, do we simply reinforce opinion that pretty much tracks
with the opinion level we desire? Here, we use simple
corroboration and additional third-party support to strengthen
existing public opinion.

But for each of the three choices, the information and data to
be communicated must be creditably sourced, crystal-clear
and logically presented.

On to Reach, Persuade and Move-to-Action

REACH

Now, reach your key audiences, people whose behaviors will
affect your organization. Among others, these stakeholders
include customers, employees, prospects, retirees, media,
legislators, regulators, and both financial and plant
communities.

But reaching these target groups means applying the most
effective communications tactics available to you. These
will include such tools as media relations and publicity-
generating news conferences and press releases, newsletters
and e-mails, high-profile speeches, charitable contributions,
investor relations, informal opinion surveys and many others.

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Special events also will be high on the reach action
list: newsworthy events like trade shows, open houses,
awards ceremonies, contests, VIP receptions, financial
roadshows, and even media-attracting stunts. At the same
time, marketing counsel will want to develop sales-oriented
communications to help build brand franchise, win consumer
acceptance and gain competitive advantage.

PERSUADE

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Persuading your key audiences, the third leg of the opinion
troika, is yet another challenge because bringing these
important groups of stakeholders around to your way of thinking
depends heavily on the quality of the message you prepare
for each target audience.

It s hard work. You must understand and identify what is
really at issue at the moment; impart a sense of credibility
to your comments; perform regular assessments of how opinion
is currently running among that group, constantly adjusting
your message; as well as highlighting those key issue points
most likely to engage their attention and involvement; and
finally, identify and build into your messages pre-tested,
action-producing incentives for individuals to take the
actions you desire.

By the way, those incentives could include the very strength
of your position on the issues, a new plant expansion holding
the promise of more jobs and taxes for the City, or even your
organization s efforts to attract low and middle income
housing to the area.

ACTION

Moving your target groups to action, hopefully with a mix
of activity such as the above, can be accelerated, even
amplified by careful selection of those media most likely
to reach your target audience. This applies whether, among
other tactics, you use print or broadcast media, key podium
presentations or a series of top-level personal contacts,
because when these tools communicate with your target
audiences you want them to score direct bullseyes.

Of equal importance to the success of your action program
will be the selection and perceived credibility of the actual
spokespeople who will deliver your messages. They must be
seen as people of stature, and they must speak with
authority, personal confidence and conviction if meaningful
media coverage is to be achieved.

Now, Let s Gain and Hold

By this time, your action program should begin to gain and
hold the kind of public understanding and acceptance that
will lead to the desired shift in public behavior.

Signs that your messages are turning some opinion in your
direction will begin to appear. For example, indicators like
comments by a colleague in an outside business meeting,
observations in a local newspaper editorial, e-mails from
interested parties, public references by political figures
and local celebrities should begin to build. Each of these
indicators will reflect a segment of local, individual
perception which, in turn, will gradually begin to reflect the
modified behaviors you seek.

And The End-Game? Modify Behavior, Achieve your Goal

When the changes in behaviors become truly apparent through
media reports, thought-leader comment, employee and community
chatter and a variety of other feedback — at the same time
clearly meeting your original behavior modification goal –
I believe your public relations program can be deemed a
success.

Obviously, your piece of the action in the business recovery
ahead will come at a price. And that will be your cost to
efficiently modify the behaviors of your target audiences.
But, the payoff makes it all worthwhile — nothing less than
the achievement of your business objectives and, at slight
risk of overstatement, a real contribution to the survival
of your organization.

end

About the Author

Bob Kelly, public relations consultant, was director of public
relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.;
VP-Public Relations, Olin Corp.; VP-Public Relations, Newport
News Shipbuilding & Drydock Co.; director of communications,
U.S. Department of the Interior, and deputy assistant press
secretary, The White House. mailto:bobkelly@TNI.net

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